Category Archives: Advertising

7 Things to Ask Before Hiring a Sign Making Company

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sign making company

When it comes to hiring a sign making company, nothing is clear cut. If you’re just now starting your business, you will need to consider asking a lot of pertinent questions before you agree to hiring anyone. Following are some of the most important and practical questions that experts recommend every business looking for new signs should ask.

  1. What Level of Experience Do They Have?

Experience is essential for a sign making company. You don’t want to hire a company that barely started, because they are likely to make a lot of mistakes, even unintentionally. This is an especially crucial point to consider if you just started out with your business and you need some genuine expert support and advice from your sign company.

  1. What Types of Signs Do They Offer?

There are a lot of different signs you can choose from, and the best company is the one that offers as many of them as possible. Directional signs, basic outdoor signs, dimensional letters, monument signs, pylon signs and LED lighted signs are all worth asking for, if you want to ensure that you get the best possible experience with the company you choose.

  1. Which Signs Do They Recommend for Your Business?

If they can craft them, they should be able to point you in the right direction for choosing signs that are actually relevant for your business. Make sure you ask questions about which signs the company recommends, then make notes and do some research to find out what other experts say as well. When the sign company you choose matches the advice that seasoned professionals have also provided you with, then you’ll know you’re on the right track.

  1. Should You Use Custom Signs?

Custom signs are very important for the success of any business. Whether you just need a basic outdoor sign or an elegant monument sign, custom graphics, fonts, 3D designs and carving practices should be things that the company can not only provide to a general extent, but that they have already mastered thoroughly.

  1. What Are Their Policies on Fonts and Graphics?

A good sign making company will be able to provide you with graphics and use computer-based software to come up with smooth designs based on your personal vision on your more elaborate signs. For example, a sign showcasing your logo and featuring some complex graphics you envisioned should be carefully crafted to not only follow your vision to a T, but also to stand out and attract customers as easily as possible.

  1. How Soon Can Your Customized Signs Be Ready?

Timing is critical for most businesses, and it is essential that your sign company understand that. You have to make sure that they actually value your time and that they don’t just say they’ll finish a project at a certain time and then delay it for weeks on end. It’s a good idea in this respect to do some research and check out reviews about the company as well.

  1. How Much Will It All Cost?

The best signage providers will be able to give you a pretty accurate quote, since they do it all the time. Of course, if you want to order custom signs, there will always be a certain degree of the unknown when it comes to the price of your order, but they should still be able to provide you with viable insight on the estimated price.

How Come Promotional Pens Are So Popular?

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Whether you prefer to buy a lot of random pens and have them around the office just in case, or you’re very particular about the types of pens you get and where you get them, it’s always great to be provided with a free or discounted pen as part of a promotional campaign. Many companies do it just to improve their image, but others have more elaborate plans involving giveaways, ideas for boosting customer loyalty, or a focus on keeping employees happy in the long run.

Of course, not all giveaways are the same, and promotional pens won’t work for every business. But the idea behind using promotional pens as part of marketing campaigns is so popular that a lot of companies are using it worldwide with an impressive degree of success.

promotional pens

What’s So Special About a Pen?

Pens are considered to be one of the greatest promotional item you can use. They are often carried to meetings and crowded offices, they are easily spotted – along with any design they may have – and they can also be borrowed or given away by people.

Placing a company logo on a small item that has such an impressive traffic is a very good idea in most cases. Not only will it promote the image of your company to everyone who handles or even so much as looks at the pen, but it can also help to attract more customers to your business, boost sales and improve customer relations without too much effort.

Working Strategies That Use Promotional Pens

As mentioned earlier, not all strategies are the same. However, there are many that work quite well when it comes to using promotional pens. Most are based on business exposure, but others can also be based on the improvement of business partnerships, smoothing things over with unsatisfied employees, or giving gifts to loyal customers.

Brand recognition is the main one, and it involves strategies with businesses selling or giving away personalized pens that include the company logo and provide employees or customers with a unique tool that will remind them of your brand and company. If you choose good quality pens, the people using it will retain a fond emotional reaction to your company, which is what brand recognition is all about. They’ll remember your business positively, and the sentiment may influence their decisions and rhetoric, whether they walk into your store to buy something, or just talk to their friends and recommend it to them.

Another great strategy is the use of promotional pens as cheap, yet flashy “thank you” gifts. They can be for both customers and employees, and you can use them as a type of bonus that is affordable, yet says everything you want to say about the matter and about your company as well.

Finally, promotional pens are also great motivators. Everyone wants to look cool walking into an office carrying an impressive and unique looking pen. If that pen happens to have your company’s logo on it, then people will know that not only the person carrying the pen, but your company may also be much more appealing and capable than they may have first anticipated.

What You Need to Know About Building Sign Repairs and Maintenance

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Building signs are types of business signs installed on the sides of buildings, on the interior walls or on the top of buildings. These traditional types of business signage have been used by many businesses for a very long time and are considered to be among the most efficient forms of business signage. However, these special signs being made from special materials and located in special places, they need to be installed and repaired by professionals – here are some things that you should know about building sign repairs.

The Most Common Types of Building Signs

Almost every part of a building’s envelope can be used for adding business signs, therefore building-mounted signs come in many types, from awning signs that extend from the building and are commonly used as a kind of branded shelter, parapet signs, roof signs, fascia signs and window signs. Giant posters and LED displays are also frequently used – these solutions need large wall surfaces to install. Each of these sign types are executed from specific materials and are installed by specialized teams, often using cranes or forklifts.

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Repairs and Maintenance

Out of the many types of building-mounted signs, the only ones that are not or only very rarely repaired are giant posters – if the large sheets of paper that make up these signs get damage, usually the entire poster is replaced. The other types of building signs are usually repaired by the same company that handled the installation – if the repair is possible without taking the sign off, the sign is fixed using cranes or forklifts; if the repair is not possible on site, the damaged sign is removed, taken to a facility where the repair can be performed, then installed back into its place after the repair is complete. If the sign that needs repair uses electricity, such as illuminated channel lettering or LED displays, the electricity might need to be interrupted in the building for the duration of the removal and the reinstallation of the damaged sign to avoid any accidents.  You can talk to a reputable sign company near me for more details on sign repair and maintenance issues.

Most building signs are made from sturdy and weather-resistant materials, therefore they need very little maintenance. They usually need to be cleaned regularly, but in most cases, the owner does not need to handle any very special or complicated tasks. An important thing to pay attention to, however, is the importance of quick reaction. You should call your signage repair specialists immediately when you notice a fault – most of these signs are large and heavy and they can cause serious harm if the fall from the wall or building component that they are installed on.

How to Reduce the Repair Needs of Your Building Signs

The best way to ensure that your signs will need repairs as rarely as imaginable is to use the best material for the purpose. When you have your signs designed and executed, talk to the company that handles the process to recommend you the material and the printing or creation procedure that is the most suitable for the weather conditions that your signs will be exposed.

Trends in Colorado Custom Sign Designs

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Colorado Custom Sign Designs

The business sign that you use to establish your brand’s identity and to communicate with your customers is an essential tool for informing your audience about the existence of your brand and for attracting the members of that audience to use your products and services. The design of custom signs, like any other type of advertising tool, is governed by trends – here are some of the latest.

Clean, Industrial Designs

Just a couple of years ago, the dominant trend for the creation of custom signs was intricate shapes and delicate signs. The trend has been replaced by interest for industrial styles – the trendiest Denver signs right now are composed of clean shapes and are rugged. The signs that use such bold shapes are often made from rugged materials, such as metal or plastic – a feature that adds weather resistance and durability to the signs.

A Combination of Textures and Tactile Components

Adding Braille signs to your packaging has long been known as a way to increase accessibility, but the latest design trends take that one step further and use different textures to create more attractive signages. The trendiest signs today combine shiny and matte components, rough, textured parts with silky smooth elements for creating designs that are very pleasing to eye and intriguing.

The Return of Traditional Solutions

The most notable example of traditional solutions in a revisited form is the use of bracketry. The style of the frame can be created to match the style of the sign that is incorporated, therefore the frames hung above your shop’s entry door are suitable for surrounding business signage of any style.

Another good example of how classic elements are making a comeback is the trend to use bold, strong, but simple fonts, rather than seriffed, complicated lettering. The solution not only adds elegance to any signage design, but it also ensures easy readability, thus enhancing the effectiveness of the sign. The bolder and heavier the font, the more suitable for creating a focal point, but make sure not to use more than 7-8 words on one sign to prevent crowdedness.

sign company Denver design

Minimalist Design Solutions for Websites and Digital Adds

The trendiest sign company Denver websites today feature clean, elegant styles. Your choice of graphic elements, fonts and colors should be informed by your industry – the website of a car repair shop can use more rugged shapes, darker colors and heavier fonts, while the website of a beauty salon should use softer colors and more subtle graphics, but simplicity is key, whatever your line of business. A minimalist website will also load faster and will be rewarded by search engines with better rankings for being clutter free.

Using Color Gradients

Gradients have been popular for a long time and they are a major trend this year, too. In 2020, gradients are used to add depth to the image, to accentuate the atmosphere, rather than for creating focal points, like in previous years. Adding gradients to recreate your long-used signage is a great way to attract the attention of customers and the change is also easy and affordable to implement.